Email Mystery Shopping™

Pied Piper Management Company LLC provides email mystery shopping by applying the patent-pending Pied Piper Prospect Satisfaction Index® (PSI®) process, which ties “mystery shopping” measurement and scoring to actual industry sales success.  Nineteen different Internet Lead Effectiveness™ questions generate composite scores for Timeliness of Response, Dealership and Salesperson Identification, Quality of Communication and Forwarding the Sale.

Of interest to manufacturer, dealer group and individual dealership clients is the fact that email mystery shopping results often trail a dealership’s “in-person” sales performance.  For example, in the auto industry, a customer’s specific question is answered within 24 hours only 64% of the time.  Or in other words, 36% of today’s internet inquiries remain unanswered after 24 hours.

A dealer principal would never accept this sort of poor performance in traditional dealership activities.  Imagine ignoring 36% of sales customers who walk through the door, or ignoring 36% of customers who bring their car in for service.  A reason cited for this disparity in performance is that a dealership’s internet response performance is often invisible to dealership management, which is why Pied Piper offers internet mystery shopping to shine a light on dealership performance. 

Go to www.piedpiperpsi.com for more details.

Pied Piper develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.